Home | Contents | Photos | News | Reviews | Store | Forum | ICI | Educators | Fans | Contests | Help | FAQ | Info

Stereotype of the Month Entry
(6/9/07)


Another Stereotype of the Month entry:

Dear Rob Schmidt

A few weeks ago I discovered your site and have since found it to be quite informative, I also believe you make a lot of interesting points on it, which one rarely hears elsewhere.

Recently I came across this video at youtube: http://www.youtube.com/watch?v=OaRtwYChaF4 . While I can see that the main element of humor is supposed to be derived from the "slowed down" action, it seems to me that the use of such painfully dated cliches borders on the offensive. I thought it might be of interest to you however for your "Stereotype of the month page".

Rob's comment
This commercial shows your classic, stereotypical Western scene. Plains Indians on horseback attack a stagecoach before the US Cavalry rides to the rescue. The only difference is, everyone's riding on miniature ponies, so everything moves slowly.

The mock nature of this ad doesn't excuse its stereotyping. It's making a comical point about slow Internet speeds...and it's using offensive stereotypes to do so. The two things aren't mutually exclusive, so it doesn't have to be one or the other.


* More opinions *
  Join our Native/pop culture blog and comment
  Sign up to receive our FREE newsletter via e-mail
  See the latest Native American stereotypes in the media
  Political and social developments ripped from the headlines



. . .

Home | Contents | Photos | News | Reviews | Store | Forum | ICI | Educators | Fans | Contests | Help | FAQ | Info


All material © copyright its original owners, except where noted.
Original text and pictures © copyright 2007 by Robert Schmidt.

Copyrighted material is posted under the Fair Use provision of the Copyright Act,
which allows copying for nonprofit educational uses including criticism and commentary.

Comments sent to the publisher become the property of Blue Corn Comics
and may be used in other postings without permission.